Giving a small business an online presence can help boost its overall credibility and probability. The best place to start with this gaining an online presence is to choose the best web hosting company. This can be the difference between online success and driving potential clients away in a single stroke. In this article, we will outline how to choose a web host for your small business, helping it get the promotion and presentation it needs.
1. Which Hosting Plan To Choose?
This is, by far, one of the most popular hosting options that small businesses seek. Shared web hosting is the most cost-effective choice while starting your website, but also has plenty of setbacks compared to virtual private server and dedicated hosting options. Plus, you will have to place your website on a server where other websites are already residing. Although the cost may be minimal, you may have a slower than normal website speeds deepening on how many other users are sharing the same server with you.
If you find yourself having a high number of people visiting your site, you should try using dedicated hosting, since you will have more control over your server. However, with leasing a server, it will be more expensive, but it offers far more freedom that shared hosting.
VIRTUAL PRIVATE SERVER OPTIONS
For those wanting a more private server for their online needs, you should consider using a virtual private server, also known as VPS hosting. This type of server falls between dedicated hosting and shared hosting, where you are offered more freedom, but others can still join your VPS server.
2. Which Operating System is Right for You?
Another choice you will have to make when choosing a web hosting company for your small business is determining whether you would like your server to run off of Windows or Linux. You should opt in for a Linux server if you have a site that includes content managing systems, which allow for more plugin and tool accessibility to those who visit your site. However, the best way to get the most out of your hosting provider is to find a company that allows you to use both.
3. Control Panel
Before selecting a final web hosting platform, browse the different control panel options you have first. The majority of web hosting companies provide their users with a control panel to help view their site’s statistics, upload web pages, and access their files. Additionally, control panels also allow for plugins and tools to help run a business more efficiently online, such as eCommerce software.
4. View the Uptime and Reliability
It’s important to view web hosting companies’ uptime and reliability to ensure they are the right choice for your business. Make sure that the one you pick has reliable reviews and testimonials from past and current clients, so you know you’re choosing the right one. Web hosting services reviews from past clients should be openly shared by the web hosting company you are considering and can be the boost you need to sign a contract to regularly host your company’s website.
Plus, you should also make sure the web hosting company you’re choosing can keep your website up nearly 100 percent of the time. Being provided a 99.99 percent uptime guarantee can give you less stress of having to consistently monitor your site to make sure it is up and running properly.
5. Check Bandwidth
The best kind of web hosting company will offer unlimited bandwidth usage for your business. Don’t get dragged into a contract that has your company paying by the GB, or your costs are going to triple with every month you’re in business. This means, that you should keep a close eye on the terms of service agreement before you sign since companies always try sticking in limitations and restrictions for larger businesses. Bandwidth can also affect your website’s speed. Run a website loading speed test to see the full effect of this.
6. Customer Service
You should only be looking for a web hosting company that can provide an array of customer service and/or support options. Since customer service plays a large role in managing a small business online, it is necessary to be included in your web hosting package. Find yourself a web hosting company that can provide either customer service through an online chat, phone, or email system. The larger variety of options you have, the easier it is to fix any problems your site may have. Plus, the more reliability you have, the less you have to manually deal with.
There’s a lot to factor in when managing a small business. Finding your company a dependable web hosting company can help your finances as well as your online business structure. Hopefully, this guide could teach you how to choose the best web hosting provider for your small businesses’ website.