With today’s website design trends, no website is complete without social sharing buttons. Sure, your fans could post your link to Facebook or Twitter manually, but what’s easier than sharing at the press of a button?
Social media marketing begins with your web design. When visitors come to your page, can they share your content on social media? Can they like your page on Facebook or follow you on Twitter from your website? Can they see your most recent social updates?
If not, you’re missing out on valuable marketing potential. Let’s take a look at a few ways you can add social media to your web design to build relationships with your audience and stay up-to-date with current website design trends.
Why is Social Media Important to Business?
According to a 2012 study by HubSpot, social media marketing has a 100% higher lead-to-close rate than outbound marketing. This rate is consistent for businesses both big and small, across thousands of markets.
But why should you care about social media?
- Great posts can drive targeted traffic to your website.
- A strong presence on social media helps your brand image.
- Potential customers can more easily find your brand and content, thanks to social shares and recommendations.
Roughly 91% of brands use more than one social media platform to promote themselves. If you’re not making use of social media, you’re giving the advantage to competitors that do.
Fortunately, the social media marketing arena has a relatively low barrier-to-entry. You can build a strong social media presence in no time by using the right strategies. Utilizing social media as part of your website design is one of the best ways to take your marketing strategy to the next level.
5 Tips for Integrating Social Media into Your Website
Tip #1: Offer Social Logins
Did you know 73% of online users would rather log in to your website with their social media credentials, as opposed to signing up with an email and password?
Social logins are the reliable way to improve your visitor’s experience. Visitors who sign-up using a social login can immediately share your content without logging into their chosen social media platform separately. Social logins remove barriers that might prevent your visitor from sharing content they enjoy. Sharing becomes effortless, ultimately driving targeted traffic to your page.
Tip #2: Use Social Proof Widgets
Social proof, such as customer product reviews, will help shoppers identify you as a credible brand. Most social media platforms offer some kind of widget that allows you to showcase your following on your website. The Facebook “Like Box” is one of the most popular, but Instagram, Twitter, and Pinterest each offer their own unique social widgets.
Use social widgets to your advantage. Ask visitors to like your page or follow you, then show how large your following is on your chosen platform. When visitors see your Facebook page already has over 10,000 likes, they’ll know immediately your brand is legitimate.
Tip #3: Make Your Content Easily Shareable
Your visitors shouldn’t have to search for your social sharing buttons. Nor should they need to copy your link and paste it into a new post to share it with their friends. To make shareable posts, your social media icons should be front-and-centre, without distracting from the page content itself.
There are numerous social sharing plugins you can use to make your posts shareable. Many of these plugins are free, such as those from SumoMe. Most web designers recommend you place your social sharing buttons directly beside the page’s main image, as this draws the reader’s attention. Include options to share the content across a handful of social media platforms, even those you don’t currently have a presence on.
Tip #4: Make the Most of Videos
Pages with quality, relevant YouTube videos generally rank higher on search engine results pages than those without video. Many online users would rather watch a video than read an article, so including them on your website is an excellent way to drive traffic.
Many businesses are creating their own YouTube videos and featuring them on their website. This allows them to cross-promote their brand: fans of their YouTube channel are directed to their website and vice versa. If you have the time and budgets, consider running a YouTube campaign yourself. Even a few short, informative videos can help drive your traffic and improve your social media presence.
Tip #5: Share User-generated Content
User-generated content (UGC) campaigns are one of the biggest trends in advertising today. In fact, the popularity of UGC proves the importance of social media in advertising, as shown by huge brands like Coca-Cola and Apple.
Starbucks showed us exactly how powerful UGC can be with their 2014 “#WhiteCupContest.” The coffee tycoon asked customers to doodle on their coffee cup, then share a photo of the cup on social media with the hashtag “#WhiteCupContest.” A whopping 4,000 people entered the contest by sharing photos of their decorated coffee cups, and Starbucks generated an insane amount of social media attention from the campaign.
So how can you make a UGC campaign part of your website?
After you’ve created and launched the campaign, feature entries on your website. Direct fans on social media to your website to see contest entries, and direct website visitors to your social pages to submit their own entry. This can work to drive your website traffic, increase your reach on social media, and help you build a better relationship with your audience.
Social Media Web Design for Business
Social media marketing doesn’t have to be a nightmare. There are many easy ways you can integrate social media into your web design, using the strategies we discussed.
Do you have any other recommendations for social media integration in web design? We touched on five of our favourite tips, but we’d love to hear any help you have to offer. If our tips helped you take your social media presence to the next level, or you have any questions about the methods discussed above, please let us know in the comments below!